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Market Intelligence2025 Outlook

Tourism in Botswana

A comprehensive look at the ecosystem, growth drivers, and investment potential for tourism within the Botswana market.

Economy
$19.2B
Total GDP
Growth
+-0.9%
Annual GDP Growth
Population
2.6M
Total Market Size

Market Overview

The Tourism sector in Botswana represents one of the most dynamic growth areas in the region. With a population of 2.6M and a GDP of $19.2B, Botswana offers a substantial addressable market for tourism innovations and services.

Investors are increasingly looking at BW as a key hub for Tourism in Africa, driven bysteady economic resilience and a growing digital adoption rate.

Key Opportunities

  • Digital Transformation & Adoption in Botswana's market.
  • Infrastructure Development in Botswana's market.
  • Public-Private Partnerships in Botswana's market.
  • Regional Expansion Hub in Botswana's market.

Sector Intelligence

Get deep-dive reports and analysis on the Tourism sector across Africa.

View Tourism Report

More about Botswana

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