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Market Intelligence2025 Outlook

Tourism in Gambia

A comprehensive look at the ecosystem, growth drivers, and investment potential for tourism within the Gambia market.

Economy
$2.5B
Total GDP
Growth
+6%
Annual GDP Growth
Population
2.8M
Total Market Size

Market Overview

The Tourism sector in Gambia represents one of the most dynamic growth areas in the region. With a population of 2.8M and a GDP of $2.5B, Gambia offers a substantial addressable market for tourism innovations and services.

Investors are increasingly looking at GM as a key hub for Tourism in Africa, driven bystrong economic headwinds and a growing digital adoption rate.

Key Opportunities

  • Digital Transformation & Adoption in Gambia's market.
  • Infrastructure Development in Gambia's market.
  • Public-Private Partnerships in Gambia's market.
  • Regional Expansion Hub in Gambia's market.

Sector Intelligence

Get deep-dive reports and analysis on the Tourism sector across Africa.

View Tourism Report

More about Gambia

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