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Market Intelligence2025 Outlook

Tourism in Kenya

A comprehensive look at the ecosystem, growth drivers, and investment potential for tourism within the Kenya market.

Economy
$136.0B
Total GDP
Growth
+4.8%
Annual GDP Growth
Population
57.5M
Total Market Size

Market Overview

The Tourism sector in Kenya represents one of the most dynamic growth areas in the region. With a population of 57.5M and a GDP of $136.0B, Kenya offers a substantial addressable market for tourism innovations and services.

Investors are increasingly looking at KE as a key hub for Tourism in Africa, driven bystrong economic headwinds and a growing digital adoption rate.

Key Opportunities

  • Digital Transformation & Adoption in Kenya's market.
  • Infrastructure Development in Kenya's market.
  • Public-Private Partnerships in Kenya's market.
  • Regional Expansion Hub in Kenya's market.

Sector Intelligence

Get deep-dive reports and analysis on the Tourism sector across Africa.

View Tourism Report

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