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Market Intelligence2025 Outlook

Tourism in Nigeria

A comprehensive look at the ecosystem, growth drivers, and investment potential for tourism within the Nigeria market.

Economy
$285.0B
Total GDP
Growth
+3.9%
Annual GDP Growth
Population
237.5M
Total Market Size

Market Overview

The Tourism sector in Nigeria represents one of the most dynamic growth areas in the region. With a population of 237.5M and a GDP of $285.0B, Nigeria offers a substantial addressable market for tourism innovations and services.

Investors are increasingly looking at NG as a key hub for Tourism in Africa, driven bystrong economic headwinds and a growing digital adoption rate.

Key Opportunities

  • Digital Transformation & Adoption in Nigeria's market.
  • Infrastructure Development in Nigeria's market.
  • Public-Private Partnerships in Nigeria's market.
  • Regional Expansion Hub in Nigeria's market.

Sector Intelligence

Get deep-dive reports and analysis on the Tourism sector across Africa.

View Tourism Report

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